Winner of the Yahoo! New Zealand’s 2012 first quarter Digital Strategy Award, this web film was made for PHDIQ and their client Lipton Ice Tea as part of their sLIPTONslide 2012 campaign.
Judge Laura Maxwell-Hansen, general manager of Yahoo! New Zealand, said: “This clever campaign utilised digital to activate the sLIPTON slide promotion, which toured around NZ’s hottest summer events.
“Savvy digital planning enabled participants to share photos of their slider escapades across social networks and provided a rallying place for those who couldn’t participate via integrated content hubs.”
Created, written, directed and produced by the D-Construction team, these web films helped get the message to New Zealand as Lipton Ice Tea took refreshment one step further for the 2012 summer. The specially built,
larger than life inflatable sLIPTONslide even ejected a cooling mist over revellers as they enjoyed the ride.
Conveying the air of excitement and the sheer size of the slide (12m high) was captured by a stylised guerilla film that pushed the message of Lipton Ice Tea and the events.